Conference & Forum

Digital Commerce for Agricultural Development Forum

2:00 - 4:45 pm Beijing Time, 2 Sep 2022 Online

This forum is organized jointly by the PRC’s Ministry of Commerce (MOFCOM), the People’s Government of Beijing Municipality, and the Asian Development Bank (ADB), with support from the Central Asia Regional Economic Cooperation (CAREC) Program and the ADB-PRC Regional Knowledge Sharing Initiative.

The forum is part of a series of events held at the China International Fair for Trade in Services (CIFTIS), 31 August-5 September 2022. CIFTIS is one of the largest annual comprehensive fairs for trade in services globally, and the leading fair for trade in services in the PRC.

The forum builds upon the successful organization of a CAREC webinar that shares the PRC’s experience on e-commerce by MOFCOM and ADB. It is a trade sector deliverable leading to the CAREC Digital Trade Forum in October 2022.

Register via Zoom


14:00 – 14:05Opening
Moderator: Lv Yali, Founder, Tingtian Fruit Company
14:05 – 14:20Welcome Remarks
Lei Xiaoyun, Director General, Intellectual Property Utilization Promotion Department, China National Intellectual Property Administration
Zhu Lian, Deputy Director General, Department of E-Commerce, Ministry of Commerce, the PRC
M. Teresa Kho, Director General, East Asia Department, ADB
14:20 – 14:30E-Commerce Supports Rural Revitalization
Li Xiaolin, President, China E-commerce Rural Revitalization Alliance
14:30 – 14:40Value Chain Development via Internet Plus Agriculture
Jan Hinrichs, Senior Natural Resources Economist, ADB
14:40 – 14:50Development of Brands with Agro-Product Geographical Indications: Hanyuan Peppercorn Drives Rural Growth
Zheng Chaobin, Head, Hanyuan County, Sichuan
14:50 – 15:05Green Consumption and Low Carbon Lifestyle
Yuan Nuofan, President, Hema Fresh Research Institute
15:05 –15:20Data Intelligence Reshapes Infrastructure for Rural E-Commerce
Shen Bin, Founder and CEO, CNHNB.COM
15:20 –15:35Pre-Made Meals Sector Promotes Agriculture Industry Integration
Peng Nanfeng, Pre-Made Meals Industry Alliance
15:35 –15:50Live Streaming E-Commerce for Agricultural Materials
Liu Hongchao, Agricultural Materials Department, Kuaishou
15:50 –16:05Regional Agro Products Model Innovation
Kong Bo, Founder, Minong Renjia Agro Technology Company
16:05 –16:45Roundtable Dialogue: Digital Development Models for Agribusiness
Moderator: Lv Yali, Founder, Tingtian Fruit Company

Representative of Shandong Cao County E-commerce Office
Chen Qiankun, General Manager, Jiangsu Hairy Crab Aquaculture Industry Trading Platform
Li Jianhui, Deputy Head, Chengbu Miao Autonomous County, Shaoyang City, Hunan Province
Chen Yongqing, Assistant Chairman, Zhejiang Deyue Food Technology Co., Ltd.

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